“Boys look for hot.”The girls don’t think any of this is good news, but they also accept it as fact.“I think that, um, our generation of kids is more advanced than like, any other,” says Brianna.“I think it’s influenced from the media,” says Cat.“Did you hear what Adam Lambert did? He did a little” she pauses, lowering her voice “oral sex there.”“Do men measure their penises? Facebook and Twitter were still the province of teenagers and adults.

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“They are sexually active a lot earlier, too; as early as 12 or 13 is not so unusual, whereas before, I’d say about 10 years ago, it used to be really unusual.”In our media-saturated world, this sexualization seems unstoppable, and for many of the people involved – marketers, image makers, entertainers and corporations – desirable.“We Crack Up, Booty Poppin’...

”“I was talking to my mother earlier today about Ruby, and she was basically like, nun-ify her.

Then, in 2010, another study found that by the age of 7, 23 percent of black girls, 15 percent of Hispanic girls and 10 percent of white girls had started developing breasts.“If you’re 11 and you look 15, people will interact with you like you’re 15 – but you’re only 11. You’re more likely to engage in risk-taking behaviors,” says Dr.

Frank Biro, director of research, adolescent and transition medicine at Cincinnati Children’s Hospital Medical Center, whose 2013 study linked early-onset puberty with obesity.“Kids seem to be developing earlier and getting more sexually focused earlier,” says Daley.